Adidas Football
THE WORLD BALL
SERVICES
Creative direction
Concept ideation
Product design
Product naming
CLIENT
PROJECT
In 2022, I collaborated with a 3D Designer to conceptualise a product for Adidas Football Collective and its partnership with Common Goal.
The partnership was created to support children’s futures and promote a more inclusive society. To achieve this, Adidas pledged 1% of its global net football sales through 2023 to strengthen a vital commitment.
These funds were allocated to trusted, high-impact organisations working with disadvantaged young people around the world. I designed the product to help Adidas strengthen its joint commitment and build a deeper connection with younger generations.
CONCEPT
The concept involved the creation of six exclusive balls, each one represented by a unique child on a specific continent.
Each ball would tell an emotional story, expressing the profound bond between young lives and football.
Despite their different backgrounds, the children would be united in their love of the sport, leaving their footprint as a message to celebrate equality and build a brighter future.
PRODUCT
Inspired by the simplicity of football, I generated an iconic product with an influential design.
I collaborated with Designer Jamie Seechurn and developed a 3D rendering called “THE WORLD BALL.”
Playing with this ball would communicate the values of harmony and progress.
CHILDREN’S PROFILES
The six children who would represent the product were of both genders between the ages of 5 and 15. These subjects lived in diverse social environments and had a range of physical characteristics. All six children embraced football as part of their daily lives, viewing the sport as a fundamental source of hope and connection.